Our Rockstars!
George Rork
Chief Sales Guru
Founder with nearly 20 years of successful innovation in small format across multiple categories with brands ranging from $2mm to $75mm.
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Primary Responsibilities: Travel, C&U, Health & Fitness and some c-store (including Sheetz, Wawa, Love’s and filling in any gaps)
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Emerging brand sets – helping bring these to fruition across multiple channels through data, analytics and planning
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Consumer Insights + Data story building and telling
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Primary Responsibilities: C-store – Southeast and Midwest (Pilot, Racetrac, Kwik Trip) + Circle K Nationally
Former buyer for both Regional and National C-Store Accounts, 6 plus years experience in NA Beverage, and nearly 20 years in the CPG industry.
Resistance Leader
Joel Unroe
Maureen Greene
Snack Time Strategist
25 years in CPG emerging snack-beverage sales and strategy management, spanning all channels of business regionally and nationally, with a strategic focus on “Away From Home” - including 12 years spent at Coca-Cola in their emerging brands division (big brand “polish” with small brand “hustle”)
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Primary Responsibilities: Healthcare, Hospitality, C&U, B&I, big box/alternative retail
Stephen Huneau
Medic
10+ years of experience in the small format channel specializing in supporting growth brands
and building innovation in the channel.
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Primary Responsibilities: North-East + South Central Convenience (Global, GPM, EG America/Cumby, Sheetz,
Wawa, Stewarts)
Stephen Huneau
Medic
10+ years of experience in the small format channel specializing in supporting growth brands
and building innovation in the channel.
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Primary Responsibilities: North-East + South Central Convenience (Global, GPM, EG America/Cumby, Sheetz,
Wawa, Stewarts)
Meghan Shaw
Wellness Warrior
18+ years in the CPG industry, managing numerous categories and brands - primarily within the convenience and alternative retail channels
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Primary Responsibilities: Managing West Region C-Store retail accounts, with a focus on expanding better-for-you offerings by leveraging trends, insights, and data analytics.
Tina Castillo
Brand Ambassador & Secretary of the Treasury
20 years of expertise excelling in financial management and organizational operations; with proven proficiency in all aspects of accounting, business process, and communications that drive organizational efficiency and accuracy.
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Primary Responsibilities: Overseeing the progression of new brand partners through onboarding. Managing the accounting and commission reporting processes for the organization.
Kelly Sweet
Captain of Contracts
10+ years as an AR Specialist focusing on commissions and data processing in the C-Store, Travel, and Alt channels. Well-versed in contract negotiations and building brand relations.
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Primary Responsibilities: Overseeing commissions, data processing, and contract negotiations while building brand relationships across C-Store, Travel, and Alternative channels.
Jordan Buchas
Sales Operations Sergeant
Jordan has 5+ years of expertise in Merchandising, Sales, Spatial Planning (Planograms), and Data Analysis within the small format retail sector. Skilled at optimizing store performance and leveraging data-driven strategies to enhance sales and operational efficiency.
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Primary Responsibilities: Merchandising, Sales, Spatial Planning (Planograms), and Data Analysis within the small format retail sector to optimize store performance and implement data-driven strategies.
Ian Brumbaugh
Deployment & Combat Commander
2 years of industry experience specializing in Marketing and Operations. Known for ensuring high standards across internal resources, bringing our team and brand partners together via a detailed and proactive approach to supporting brand growth and operational excellence.
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Primary Responsibilities: Asset creation, sample request processing, New Item paperwork completion, ensuring internal assets meet high standards.
Brydine Olofson
Deployment & Combat Officer
Recent Bentley University graduate with a bachelor’s degree in Marketing and experience across sales, marketing, and social media through multiple internships and work with local businesses. Brings a creative, digital-focused approach to supporting brand growth, with a particular interest in social media marketing and building meaningful brand connections.
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Primary Responsibilities: Asset creation, Social Media Maintenance, ensuring internal assets meet high standards.